LIFELINE Energy

LIFELINE is a rebrand concept inspired by the emotionally charged visuals and thematic depth of EDM artist Illenium. This project explores the journey of transformation and resilience, symbolized through a custom triangle emblem that reflects the three phases of a phoenix’s life—rebirth, growth, and transcendence.

Visually, LIFELINE employs a cinematic, high-contrast style with glowing gradients, sharp transitions, and dynamic layering, making it adaptable for modern brand storytelling across industries. The motion design elements—fluid typography, pulsing light effects, and symbolic transitions—offer a flexible foundation for brand identities looking to evoke emotion, energy, and evolution.

This piece demonstrates how a strong visual narrative, grounded in symbolism and music culture, can be leveraged to build immersive experiences for forward-thinking brands.